DodoNET

Adwords adalah salah satu alat marketing yang paling powerful saat ini. Bagi seorang internet merketer tentu alat ini sudah tidak asing lagi. Bayangkan hanya dari kamar, dengan komputer yang terhubung ke jaringan internet Anda bisa mempromosikan produk apa saja ke seluruh dunia. Artinya Anda bisa memperoleh peluang penghasilan yang tidak terbatas. Jadi tidak usah heran bila Anda mendengar banyak orang (khususnya member Asian Brain) bisa memperoleh penghasilan ratusan sampai ribuan dollar per hari hanya dari aktifitas online.

Tapi bukan itu yang akan saya ceritakan di sini. Saya hanya akan memberikan gambaran singkat bagi pemula beberapa setting Adwords dan pengaruhnya terhadap Ad Performance. Sehingga Anda mempunyai gambaran yang jelas ketika melakukan tweaking setting Adwords. Saya copy paste langsung dari google:

1. Budget
   The amount you’re willing to spend on an ad campaign over a period of time.
   • Setting a higher budget will result in more ad impressions; your ads will appear as frequently as possible for your keywords. Move the slider below to see how increasing and decreasing your budget can affect your ads.
   • Primary effect:
     Impressions
     A higher budget yields more ad impressions
   • Secondary effects
     Clicks
     More ad impressions invite more clicks
     Ad position
     Ad position isn’t affected
2. CPC (Cost Per Click)
   The amount you choose to pay each time your ad is clicked
   
   • Higher CPCs help your ads appear among top positions in Google search results and earn higher clickthrough rates. (Your clickthrough rate, or CTR, equals the number of clicks your ad receives divided by its number of impressions.) Move the slider below to see how CPCs can affect your ads.
   • Primary effect:
     Ad position
     Higher CPCs yield higher ad positions
   • Secondary effects
     Clickthrough rate (CTR)
     Ads in higher positions earn more clicks
     Impressions
     Impressions aren’t affected
3. Keywords
   Words or phrases related to your business
   • Choosing specific keywords will result in more targeted ads with higher clickthrough rates. (Your clickthrough rate, or CTR, equals the number of clicks your ad receives divided by its number of impressions.) Move the slider below to see how general and specific keywords can affect your ads.
   • Primary effect:
     Clickthrough rate (CTR)
     More specific keywords yield higher CTRs
   • Secondary effects
     Ad position
     Higher CTRs improve ad positions
     Impressions
     Specific keywords yield fewer ad impressions
4. Region/Country Targeting
   The geographic area where you’d like your ads to appear
   • Targeting smaller regions can result in more relevant ads with higher clickthrough rates. (Your clickthrough rate, or CTR, equals the number of clicks your ad receives divided by its number of impressions.) Move the slider below to see how location targeting can affect your ads.
   • Primary effect:
     Clickthrough rate (CTR)
     Targeting smaller areas can yield higher CTRs
   • Secondary effects
     Impressions
     Targeting smaller areas yields fewer impressions
     Ad position
     Ad position isn’t affected